Vivid-point uses engaging video strategies to help you connect with your target audience and illustrate your message with clarity and impact.
Improve product awareness
We’ll help you create a Content Marketing strategy centered on video to deliver impact and engage viewers, developing a narrative around your core message. We start by proposing 2-3 videos that highlight your values and unique offerings. Your strategy will consistently reinforce these values, adding clarity and integrity to your message.
Videos and other content will align through a unified design and narrative, working together to build value for your customers. For example, 2-3 explainer videos can clearly present your message, supported by shorter social media posts that link back to these main pieces. This approach follows the Content Marketing hub-and-spoke model, recognised by Google and great for boosting SEO (Search Engine Optimisation).
Connect to your target audience
We’ll help you identify your target audience online and find the best ways to engage and connect with them, focusing on your understanding of their needs and how your company adds value. Success will be measured by the quality leads that follow you and engage with your content. This connection fosters trust, mutual understanding, and long-lasting relationships.
Become a Thought Leader
To stand out in your industry and establish your company as a Thought Leader, focus on sharing valuable insights and offering free content. This approach helps build credibility and positions you as an expert, attracting more followers.
Although you don’t want to give away your competitive advantage, strategically sharing valuable information will educate prospects and guide them through the buying process. We’ll assist in crafting this strategy and creating engaging content to deliver your message effectively.
Example video styles
About us
For over 10 years, I marketed and sold a challenging product: City Wayfinding systems. These are expensive, often seen as a luxury by cities during times of austerity, with no standard department to contact. On top of that, my target market was spread globally, making outreach difficult.
However, through a focused and consistent Content Marketing strategy, I established myself as a thought leader. I was invited to speak as an expert on wayfinding systems in Melbourne, Hong Kong, and Helsinki. Across the globe, when asking new leads if they’d heard of us, many responded with, “Oh, of course – everyone has heard of you.”
I soon realised my reputation wasn’t just due to my wayfinding knowledge, but the strength of my Content Marketing strategy. Inspired by this, I left the company to help others implement the same approach.
– Tony Pearce.